Competition Commissioner Mario Monti
also insisted Microsoft must reveal secrets of its Windows
software, which sits on 90% of the world's PCs.
The European Commission approved
Microsoft's punishment on Wednesday.
Microsoft has already said it will
appeal, kicking off a legal battle that could last years.
Mr Monti said he was confident "that we
have produced here a decision that will stand before any
appeal". Microsoft has a cash pile of more than
$50bn, so even a fine on this scale - a record for the EU
against a single firm in an antitrust case - is unlikely to hurt
it commercially.
In fact, the company's shares climbed
0.6% to $24.29 in New York during early trading.
Battle lines
Industry experts say that the
non-financial penalties are likely to hurt Microsoft more by
opening it to further challenges and altering the regulatory
environment it operates in.
Mr Monti has ordered
Microsoft to reveal details of its Windows software codes within
120 days, to make it easier for rivals to design compatible
products.
Microsoft must offer a stripped-down
version of its Windows operating system minus the firm's
MediaPlayer audiovisual software within 90 days.
Microsoft will still be allowed to sell
Windows with Media Player bundled in.
Growth opportunity
Rivals including Realnetworks welcomed
the move, saying that at long last the playing field had been
levelled.
Dave Stewart, one of Realnetworks'
lawyers, said in an interview with Reuters that the ruling
probably will allow the company to increase its market share. "Manufacturers will take advantage of
their freedom," Mr Stewart said. "For the first time in five
years they are not going to be forced to include Windows
MediaPlayer." Announcing the penalties, Mr Monti said
they restored the conditions for fair competition in the
software market.
"Dominant companies have a special
responsibility to ensure that the way they do business doesn't
prevent competition... and does not harm consumers and
innovation," he said.
More transparent Windows
By setting limits on Microsoft's
practice of bundling software and services with its Windows
operating system, Mr Monti has struck a blow against a key part
of the software firm's commercial strategy. He said the Commission would appoint a
trustee to make sure Microsoft reveals "complete and accurate"
software codes "and that the two versions of Windows are
equivalent in terms of performance."
Mr Monti's demand for a more transparent
Windows proved the sticking point in failed talks between
Microsoft chief executive Steve Ballmer and Mr Monti last week. The five-year-old EU case was launched
after complaints from rival makers of audiovisual software that
Microsoft was protecting its own media player and squeezing out
others.
Mr Monti said Brussels' decision did not
break new legal ground in either Europe or the US, nor did it
expropriate Microsoft's intellectual property. "Our decision is about protecting
consumer choice and stimulating innovation", he told a news
conference.
'Unfair'
Microsoft claims that it should not be
fined at all because it did not know its behaviour would breach
EU law.
Microsoft spokesman Tom Brookes said the
firm believed the settlement it proposed last week, which would
have let it offer rival products alongside its own, "would have
been better for European consumers". The software giant said it would
continue to co-operate with the EU but would seek a legal review
of the Commission's decision.
The appeal is expected to begin in the
Court of First Instance in Luxembourg but the legal battle could
go to the European Court of Justice. The fine tops the EU's previous record
of 462m euros. That penalty was imposed on pharmaceutical group
Roche after a scandal involving price fixing in the vitamin
pills market.